Translator: Atlas Studios Editor: Atlas Studios

In the time following that, the audience was mesmerized.

Countless new and old games were released, all the big stars were on the scene, six mega TV screens, an exclusive live webcast on So Cool video-sharing website, completely detonating this unique gamer’s event!

The new online game “Iron Ride” debuted. Exclusively endorsed by Chu Zhongqin who shot up to fame with the song, Never Left, that he sang on “I Am a Singer.” This was a third-person cold weapon war-action role-playing game, based on an ancient battlefield, letting players experience the thrill of fighting on horseback.

“Big Adventure,” was exclusively endorsed by Jiang Ruoyu. This was an animated adventure online game with global civilization as the world’s view. Integrating adventure, puzzle, and a variety of game-play. The Chief Framework Architect would be Zhong Dian website’s god-like author Dark Dragon of the Universe. He would also be releasing a novel of the same name as his comeback novel.

In addition to the new products launch, the many celebrities who attended this year’s fest were even more eye-catching.

Almost all the singers who appeared in “I Am a Singer” attended, and it was enough to blind the audience’s eyes at the venue. Not only that, these celebrities carried out super cool games to create the best atmosphere. Cheers, laughter, and whistles flailed from the start of the gaming fest.

Then came the most important part of the games. Lin Zixuan appeared with all her subordinates, and a few words appeared on the huge screens in shiny gold color—Draconic Continent!

The most popular online game in Heavenly State. When Lin Zixuan and the others started the battle against each other, the entire stadium quietened down in an instant.

The venue was full of gamers. Even if they had never played this game before, they had definitely heard it before. But regardless, they had no clue that this game could be played in this manner.

The skills they showed were completely beyond people’s imagination. They were truly the experts among the experts!

…

As an entertainment news reporter, Tang Anqi initially attended the gaming fest to cover the opening ceremony.

But when she arrived, she realized that this inaugural online gaming fest was more than just the opening ceremony.

The live in-game battles were what attracted her the most.

She had never played Draconic Continent before, and she never knew gamers could excel the game in such a manner. E-Sports, was this the beauty of E-Sports?

After watching a few battles fought out on the screen, Tang Anqi had been completely lured.

After staring blankly for a full minute, Tang Anqi came to her senses with a shiver. Then, she took out her camera and frantically took pictures.”This is it! It’s this! Once these pictures are released, it will definitely make it to the headlines! Absolutely! Hong Dali has created an unprecedented sports event! E-Sports, this is E-Sports! Watching the killings on the battlefield is as good as watching live sports!”

…

10:00 PM. The inaugural online gaming fest had come to an end.

Excited gamers were reluctant to leave the venue, blocking all the gates of the stadium. Countless people were calling their relatives and friends, inviting them to find a favorite game to join in the fun.

The next day, the fest’s grand happenings became the headline of the Heavenly State Morning News. In a huge font, covering one-third of the page was—”The Rise of a New Generation of Sports, The Future of E-Sports!”

In the mid-afternoon, the live webcast on So Cool video-sharing website hit four million views.

In the afternoon, the post regarding the gaming fest had hit the 1,785,871 search rate and was quickly increasing. The high-definition video on what happened at the gaming fest had hit 2,564,788 downloads.

In the evening, the major online game companies reported an increase of at least 10% on the number of online users.

On the third day, Saturday, the nation’s Internet cafes were all full, and countless players rushed into the game to kill, experiencing the pleasure of PK 1 .

On the fourth day, Liu Mingxin, President of Mingxin Network Corporation, announced the production of a brand-new pure battle online game, “Dream Dota League,” designed by Hong Dali and supported by Mingxin Network. Subsequently, Liu Mingxin released some hero character settings.

It went viral in an instant.

Mingxin Network Corporation’s shares shot up to 23% points.

…

Chenhui Building, level nine. In a small conference room.

Ling Xiaoyi held a report while having a video-conference with Hong Weiguo and Hong Tu via laptop. “Master, Grand Elder. The total cost of this gaming fest has been calculated.”

Grand Elder Hong Tu touched his beard. “En. How much is it in total? Quick, tell us. This time, the event was quite a big deal. The news of the gaming fest is all over the internet. I don’t remember ever seeing so many gamers.”

Hong Weiguo said with a smile, “Dad, there weren’t so many gamers. But people like novelty. Hong Dali made the gaming fest such a big event, and there were so many celebrities turned up in addition to Black Tortoise’s appearance. It’s no wonder it became so popular. But I’m curious, did the fest really not lose money?”

It was hardly surprising. It was no problem for Hong Weiguo to invest millions. But eventually, after the money was invested, were there profits or loss?

This concerned Hong Dali’s title as the year’s Rookie King in the family meeting. It was natural that he was worried.

After all, the name of the man was like the shadow of the tree 2 . No one wished for their precious son to spoil their reputation.

Ling Xiaoyi said with a smile, “Old Master, looking solely at the event, it’s a loss. The rental of the venue, the stage, and the six big screens cost a lot of money. These add up to a total of 4.18 million.”

Hong Weiguo nodded. “En, that’s normal. There was no entrance fee, after all. What about other sources of income? How much is it?”

Since there was no entrance fee, the loss of 4.18 million was not unusual. What Hong Weiguo really wanted to know was whether there were profits in other areas, and how much there was—for example, the endorsements received by those celebrities.

Ling Xiaoyi smiled and reported one by one. “Other profits seem pretty good at the moment. At present, endorsement fees from the celebrities—a total of 12 celebrities endorsed 14 online games, and the endorsement fees totaled 8.4 million. The average endorsement fee for each online game company is 700,000.”

Hearing that, Hong Weiguo and Hong Tu inhaled sharply.

Well, in that case, the profit had doubled. Deducting what was paid to the celebrities, Hong Dali made about 4 million.

Ling Xiaoyi continued, “Due to the gaming fest, the stock price for Young Master Liu Mingxin’s Mingxin Network rose by 23%. That’s equivalent to about 80 million in assets. And it’s still steadily increasing.”

Hong Weiguo wiped the cold sweat from his head. He knew that the things that Hong Dali came up with always impacted the stock market. As a result of the gaming fest, the stock of Liu Mingxin’s Mingxin Network increased by 23%. There was no loss for anyone to get involved with his precious son.

Even Hong Tu’s beard shivered. He turned to look at the family’s most talented Mu Yuxi and said, “Yuxi, did you hear that?”

Mu Yuxi looked hurt as she said, “Yes, I heard. But Old Elder, what Young Master Dali’s capable of, I can’t learn…”

Squandering was a skill. It was not easy to master.

Hearing Mu Yuxi, Hong Tu expressed understanding—He never thought that the gaming fest organized by Hong Dali would make so much money. He had thought that the fest would only be capable of profiting from entrance fees and merchandises. Who would have thought that Liu Mingxin’s company stocks would increase by so much? Seven to eight million in the wink of an eye…

Ling Xiaoyi continued her report, “A total of 1.2 million dividends were obtained from figurines, clothing, watches, and stickers. As the exclusive drink for the gaming fest, Might Beverages’ sales increased by 15%. Hence, the value of Young Master’s 10% shares also increased a lot.”

Hong Weiguo nodded. “En, that’s not unexpected.”

But what came next was not normal…

Ling Xiaoyi said, “At present, due to the prominent programs that Young Master had organized in West Fourth Loop, there have been rumors that many young men and women have made their homes in the West Fourth Loop after marriage. The property prices of the West Fourth Loop has increased by nearly 10%.”

Hong Weiguo was shocked by what Ling Xiaoyi said. “Seriously?!” He had not paid much attention to property prices. The real estate resources department had been managing it. He hurriedly picked up his cell phone and made a call. “Hello, Xiao Liu, are you at the real estate resources department? I heard the property prices at West Fourth Loop have increased by 10%?!”

Xiao Liu gulped as he hesitated in his response. “CEO Hong, that… The actual increase… is….” He paused for a moment and gritted his teeth. “16%. And it’s steadily increasing!”

Hong Weiguo was a little upset. “Why didn’t you tell me earlier!? I could have bought more land! Such a big matter!”

Secretary Xiao Liu felt aggrieved. “CEO Hong, we can barely manage it here. There are people asking about the development of the community. The thing is, the prices are continuing to go up. Young Master Dali has been up to too many things recently. And I’ve been busy with the piece of land from Tianjing Mountain to West Fourth Loop, hence the delay in reporting…”

When Xiao Liu finished speaking, Hong Weiguo suddenly thought of something. “Yes, yes, yes. I almost forgot. How are discussions for the land?”

That was a piece of land worth more than two billion, definitely not child’s play! As long as Hong Weiguo bought it and developed it well, it would definitely make money.

Secretary Xiao Liu sounded even more hesitant in his response. “That… the people from the Land and Resources Bureau wanted three billion. I was having a hard time since our offer was only half of that. I thought it would be hard to come to an agreement. Never would I have though… CEO Hong, where are you? I’d better speak to you face to face.” He stopped his reporting halfway!